The Ins and Outs of Kickstarter
Are you thinking about running a Kickstarter campaign for your playing cards? Whether you're a first-time creator or experienced campaigner, there's a lot to think about before launching your project. In this post, we'll cover the basics of how to run a successful playing card Kickstarter. We'll discuss what to consider before launch, and outline some key steps you need to take during and after your campaign. So whether you're just starting out or ready to take your project to the next level, read on for our tips on how to run a successful playing card Kickstarter!
So you've got a great deck idea and you're ready to launch a Kickstarter campaign. Congratulations! Before you hit that launch button, there are a few things you should keep in mind. First, it's important to have a clear vision for your project. How much do you really need to raise? How much do Kickstarter fees cost? What time will you launch? What day and what month? How much will you spend on marketing? Will you use a service like Jellop to do your marketing for you? Once you have the answers to these questions, you'll need to start thinking about the production costs. How much will it cost print your cards? Where will you get the money to pay for add-ons and shipping? These are all important questions to consider before launch.
When it comes to crowdfunding, one of the most important things to keep in mind is setting a realistic funding goal. If you're trying to raise too much money, it can be off-putting to potential backers. Not only that, but you're also less likely to reach your goal if it's too high. So what's the secret to setting a successful funding goal? First, you need to figure out how much money you actually need to raise. Second, you need to think about how many people you're realistically going to be able to reach. And third, you need to set a timeline for yourself. With these three factors in mind, you can set a funding goal that's both realistic and achievable.
Kickstarter is a great way to launch a new product or service. But there are a few things you should know before you get started like fees. Kickstarter charges 5% of your total funding goal, plus a 3% processing fee. So if you're looking to raise $10,000, you'll need to actually collect $10,500 to cover the fees. In addition, Kickstarter is an all-or-nothing platform, so if you don't reach your funding goal, you won't receive any of the money that has been pledged. And finally, remember that Kickstarter is a public platform, so be prepared for everyone to see your idea, even if it doesn't get funded.
Now let's talk about project length. Your project can be anywhere from 1 to 60 days long, but the average is 30 days. I personally like to run campaigns 14-21 days in length. I feel like 30 days is just too long and most of the money is raised within the first three days anyway. As for the best launch day and month, that depends on your project and your audience. Statistically speaking, it's best to launch on a Tuesday or Wednesday in either April or October. While it is best to launch on a week day, I would strongly consider ending on a weekend. But ultimately, it's up to you to decide what works best for your project. For example, if you're launching a campaign to raise money for a deck, you might want to consider ending on a Monday so people in different time zones have time to pledge over the weekend. Whatever you decide, just make sure you give yourself enough time to promote your campaign and reach your goal!
Marketing will be the foundation of your campaign. If you have a large enough following you may not need to spend much on marketing. For those of us without that luxury we will need to come up with a plan. I suggest posting in card groups on facebook, using hashtags on instagram, posting on reddit and utilizing paid ads on both facebook and instagram. You will also need to create custom links for each ad in order to track their success. You will be able to create custom links via the Kickstarter campaign once the project launches. This is extremely useful if you are planning on running a social media campaign as it allows you to see which platforms are giving you the most engagement. Paid ads on facebook can be effective but they are expensive and you need to have a high conversion rate in order to make them worth your while. My advice would be to start with free methods and then move onto paid ads once you have built up a following. With a little bit of effort you should be able to get the word out there and reach your crowdfunding goals.
If you're looking for someone to help market your crowdfunding campaign, you have a few options - but be prepared to dish out some cash. Jellop is one of the most popular agencies, and they charge around 15-25% of the pledges that can be directly attributed to their marketing efforts. The client also pays for the ad spend, which is usually around 5-15% of the total amount raised. However, because Jellop is a start-up with limited resources, not every project qualifies for their services. Another option is Backerkit Marketing - although at the time of this writing, the service is no longer listed on the Backerkit website. According to reports, they used to charge 15% plus the cost of ads. Their qualification list was reportedly more stringent than Jellop's. So if you're looking to crowdfund your next project, do your research and choose a marketing agency that's right for you - and your budget.
During your campaign, it's important to keep your backers updated on your progress. Regular updates will build trust and keep people interested in your project. You should also be prepared to answer any questions that come up during the campaign. And finally, once your campaign is over, it's time to start thinking about fulfillment. How will you get your decks to your backers?
Fulfilling a Kickstarter campaign can be daunting, but there are a few options to make it easier. Self fulfillment and using a service are the two most popular methods. Services like Gamblers Warehouse and Art of Play offer additional benefits like warehousing and discounts with card printers. Each have their own pros and cons, so it's important to do your research before deciding which is best for you. If you're self fulfilling, you'll need to get discounted shipping rates - high rates are a major turn off for backers. Try using Ship Station or Pirate Ship to get you started. You'll also need packing supplies like tape, bubble wrap and boxes. We primarily use four types of boxes: 4x4x2, 6x4x3, 8x4x4 and 6x6x6 . Depending on your product, you may need different size boxes or packaging, so be sure to plan ahead. With a little bit of planning, fulfilling your Kickstarter campaign can be a breeze.
So whether you're just starting out or ready to take your project to the next level, following these tips should help you run a successful playing card Kickstarter! Thanks for reading!
P.S. Do you have any tips on how to run a successful playing card Kickstarter? Share them in the comments below! And if you're thinking about launching a Kickstarter campaign, be sure to check out our post on how to produce and fund your first deck of custom playing cards! good luck!